Redefining mindscapes in cherished homes

How might we establish a new entrant in luxury furniture and communicate their value on the digital playing field.

Marano is a high-end furniture brand with a portfolio of luxury furniture with an aspiration to promote budding and talented designers in the Asia Pacific region.

As the world closed due to the pandemic, they sought to make their presence known primarily in the digital world. The challenge was to establish the Marano brand in the highly competitive luxury market, despite these unusual circumstances, and set the stage for them to fulfil their vision for the business.

The Marano team had a unique vision to uplift budding and talented designers, giving them a platform that included Marano’s wealth of experience in the manufacturing process and access to high quality materials.

However, this posed a challenge where they did not have a strong creative direction. Instead, the opportunity lies in embracing the collaborative nature of their design process, especially the contribution of the designers and craftsmen.