Building a business is challenging. That's why we constantly remind ourselves of why we do what we do. This is the purpose that guides us whenever we hit rough waters

Your brand purpose is your north star


Redesigning design to drive impact & sustainability.

Wherever necessary, we tear down frameworks and rebuild them. Whenever possible, we streamline processes and make them faster. This is our way to design and maximize impact.

Brand vision


Rally for Missions

We focus on applying our skills and experience in areas that connect with our purpose — bringing people together for a cause.


A creative ecosystem collaborating through research & design for people and the planet.

This is how we envision acceleration can happen by 2030. Key areas of our research include food security, energy, education, waste management, and housing solutions.

Rallying your brand community



We embody the spirit of exploration, striving to view the world with fresh eyes and an open mind.


Our commitment is to empathy for all life and objects, fostering a diverse and inclusive community.


Our design philosophy emphasizes both immediate and enduring impacts on people and the environment.


Soh Ju Hu

Partner + Strategist

Ju Hu transforms insights into strategies. Combining his degree in engineering with his passion for business and design, he helps his partners find the shortest path to reach their goals and objectives.

Jemima Song

Partner + Creative Lead

Jemima uplifts and unravel the creative potential of businesses to rally their community. With her decade-long experience in the creative industry, she finds joy in transforming business strategy into impactful design.

 Brand & Community Strategist

Chuah Khai Lin

Brand & Community Strategist

Harnessing the power of community, Khai coaches businesses to get to where they want to be through intention, practice and accountability. She takes on the role of a coach, a facilitator, a community builder and a friend.

Digital Growth Strategist

Marc Dass

Digital Growth Strategist

Marc transforms businesses in the digital space through thoughtful go-to-market strategy and digital marketing. Being a co-founder of several brands and selling his first company in 2018, he grows with you through diligence and humility.



This methodology emphasizes building a startup or a new venture efficiently by developing a Minimum Viable Product (MVP) to test the market with the least resources. It encourages learning from the feedback, iterating the product, and pivoting when necessary. By focusing on validated learning and iterative design, it ensures that resources are utilized efficiently and that the startup is continually moving in the right direction.

Design Thinking

Design Thinking is an innovative problem-solving process rooted in a set of skills. It follows a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. By going through stages like empathizing, defining, ideating, prototyping, and testing, it helps in understanding users, challenging assumptions, and redefining problems to identify alternative strategies and solutions that might not be instantly apparent.

Human-Centric Design

Human-centric Design is about understanding and solving problems from the human perspective. It involves engaging with and designing solutions around the people who will use the product or service. By involving the human perspective in all steps of the problem-solving process, HCD helps uncover deep insights about the community which can lead to more impactful, appropriate, and sustainable solutions.

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A strategic process aimed at solving problems or achieving specific objectives, often through creative and systematic planning followed by rigorous execution.


To actively drive or influence change at an accelerated pace, often with the aim of achieving specific goals more quickly.

Advancement of Humanity

The pursuit of pushing the boundaries of human evolution and discovering new, meaningful forms of happiness.

Redesign Design

Revising design methodologies or frameworks to better meet evolving human needs and incorporate new technologies and workflows.

Drive Impact

To direct efforts towards purposeful goals and outcomes that make a significant difference.

Drive Sustainability

To direct efforts towards long-term ecological balance and the conservation of resources.

Rally for Missions

To unite a group of individuals who share a common mission and conviction towards achieving a specific goal.

Creative Ecosystem

A supportive network of individuals and organizations that collaborate and contribute to each other's creative endeavors.

Research & Design

The combined processes of deeply understanding an issue and applying strategic, well-planned execution to address it.