OUR PURPOSE

We believe that
design can accelerate
the advancement of humanity.

Building a business is challenging. That's why we constantly remind ourselves of why we do what we do. This is the purpose that guides us whenever we hit rough waters

Your brand purpose is your north star

HOW WE DO IT

Redesigning design to drive impact & sustainability.

Wherever necessary, we tear down frameworks and rebuild them. Whenever possible, we streamline processes and make them faster. This is our way to design and maximize impact.

Brand vision

WHAT WE DO

Rally for Missions

We focus on applying our skills and experience in areas that connect with our purpose — bringing people together for a cause.

WHERE WE'RE GOING

A creative ecosystem collaborating through research & design for people and the planet.

This is how we envision acceleration can happen by 2030. Key areas of our research include food security, energy, education, waste management, and housing solutions.

Rallying your brand community

CORE VALUES

Curiosity

We embody the spirit of exploration, striving to view the world with fresh eyes and an open mind.

Compassion

Our commitment is to empathy for all life and objects, fostering a diverse and inclusive community.

Sustainability

Our design philosophy emphasizes both immediate and enduring impacts on people and the environment.


WHO WE ARE

Soh Ju Hu

Partner + Strategist

Ju Hu transforms insights into strategies. Combining his degree in engineering with his passion for business and design, he helps his partners find the shortest path to reach their goals and objectives.

Jemima Song

Partner + Creative Lead

Jemima uplifts and unravel the creative potential of businesses to rally their community. With her decade-long experience in the creative industry, she finds joy in transforming business strategy into impactful design.

 Brand & Community Strategist

Chuah Khai Lin

Brand & Community Strategist

Harnessing the power of community, Khai coaches businesses to get to where they want to be through intention, practice and accountability. She takes on the role of a coach, a facilitator, a community builder and a friend.

Digital Growth Strategist

Marc Dass

Digital Growth Strategist

Marc transforms businesses in the digital space through thoughtful go-to-market strategy and digital marketing. Being a co-founder of several brands and selling his first company in 2018, he grows with you through diligence and humility.


METHODOLOGIES

Lean

This methodology emphasizes building a startup or a new venture efficiently by developing a Minimum Viable Product (MVP) to test the market with the least resources. It encourages learning from the feedback, iterating the product, and pivoting when necessary. By focusing on validated learning and iterative design, it ensures that resources are utilized efficiently and that the startup is continually moving in the right direction.

Design Thinking

Design Thinking is an innovative problem-solving process rooted in a set of skills. It follows a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. By going through stages like empathizing, defining, ideating, prototyping, and testing, it helps in understanding users, challenging assumptions, and redefining problems to identify alternative strategies and solutions that might not be instantly apparent.

Human-Centric Design

Human-centric Design is about understanding and solving problems from the human perspective. It involves engaging with and designing solutions around the people who will use the product or service. By involving the human perspective in all steps of the problem-solving process, HCD helps uncover deep insights about the community which can lead to more impactful, appropriate, and sustainable solutions.


Discover with us

+65 6980 5367
hello@humankind.design