BOP Hub — Startup marketplace
→ Brand Audit & Discovery
→ Brand Identity
→ Collateral Design
At the Base of Pyramid (BOP), about 2.7 billion people worldwide live on less than $2.50 a day. BOP Hub aims to alleviate poverty by forging an efficient ecosystem where entrepreneurship is supported, partners connected and resources shared.
The organisation is a collective of many individuals from different backgrounds coming together with different aspirations.
They might collectively believe in the idea of the organisation, but not necessarily be aligned in its mission, vision and core values.
Each pattern becomes specially alluded to a certain role, hence appearing on their personal collaterals, yet at the same time forming the signature visual motif of BOP Hub. A great metaphor for the whole being greater than the sum of its parts, a running theme for the organisation.
The uplifting colours and dynamic shape movements also represent a sense of optimism for the future of business, encompassing people from all socio-economic backgrounds and creating connectivity, sharing resources and designing opportunities for sustainable and dignified livelihoods around the world.