A relief that’s revolutionary
The Xativa range was conceived by a pharmaceutical company with a focus on innovative therapies to improve the lives of people living with chronic pain and other health conditions. Using proprietary technology, it offered a discreet, safe and rapid absorption of active ingredients in a single dosage.- BRAND STRATEGY
- BRAND IDENTITY
- PACKAGING
WHO THEY ARE
The brand set out to be a creator and hero of novel medical solutions that support healthy and fulfilling lives, relentlessly designing every solution to its exceptional purpose, with no room for compromise, aspiring towards a better, safer tomorrow.
DESIGN
Inspired by the transcendent calm of Zen gardens, the ripples manifest as embossed patterns on the packaging, of which tactility evokes a sense of therapeutic comfort when in contact with patients’ hands.
To express this, the packaging is juxtaposed with a body as landscape. Its sensations embodying healing and relief, in parallel with the product’s benefits on the body and the deliberate tactility of the box.
THE VISION
The vision is to pioneer novel medical solutions that profoundly transform the way we live, through refined technology presented in harmonious form.
