The art of design and
the science of management.
Ace Kegan is a team of experts in Design & Build solutions, specializing in strategic space planning and management. With over 20 years in the industry, they place the highest value in their client relationships and a close-knit team, in their pursuit of design excellence.
A brand refresh was an opportunity to establish their identity as a Design & Build firm, enhance their brand visibility in the industry and rally talents to the team.
- BRAND STRATEGY
- BRAND IDENTITY
- LOGO
- STATIONERY
- SOCIAL MEDIA
WHO THEY ARE
The team at Ace Kegan has a shared belief that every member is integral in their endeavour towards exceptional customer satisfaction and visionary design, through the merger of the art of design and the science of management.
DESIGN
Taking cue from the team’s aspiration to find perfection and precision in design and management, the brand elements emerge from structured grids. Forms, both angular and curvy, originate from interior blueprints and trace these grids to form the logotype “AKG”.
The typographic shapes demarcate spaces on various brand touchpoints, merging and dividing the layout for information to be organised. Negative space is embraced to create a sense of “space to be designed”.
VISION
The vision is for Ace Kegan to surpass industry standards to become a beacon for good design.
