Consultation & Design
Branding
You have validated your offering and gained good traction - Now is the time to build your rocket that can activate and launch your brand to new heights.
For established businesses and growing startups at growth stage or after product-market fit.
What you’ll get:
🚀 2 x Workshops
📒 1 x Brand Kit
🧑🚀 4 x Monthly Check-ins
*Eligible for Singapore Enterprise Development Grant
Workshops
Brand Language
Customized to your team’s needs, this session aligns everyone in understanding and stewarding the brand, preparing them for the mission.
Brand Discovery
Explore and define your brand’s unique position in the market universe, aligning the team to foster ownership and commitment.
Brand Kit
Every business needs an operating system and manual to launch, manage, and grow a brand.
Brand Story
A narrative framework that captures the essence, values, and journey of your brand.
Brand Activation Plan
Strategic roadmap outlining steps to introduce and establish your brand in the market.
Brand Guide
Brand Applications
Monthly Check-ins
Accountability
Coaching
Implementation
Alignment
Derrick C.
FOUNDER
Hyperlocal.sg
Our Works
Putting the joy back into parenthood, one apparel at a time
Oeteo — Baby apparels
Brand Strategy — Brand Identity — Website
Redefining mindscapes in cherished homes
Marano — Furniture
Brand Strategy — Brand Identity — Website
Forging an efficient and inclusive economy for 4 billion people
BOP Hub — Startup marketplace
Brand Research — Packaging
Ready, Lift-Off 💨
Let’s discover new horizons for your brand together. Connect with us to chart your course to success.
Why Branding?
Smart Competitors
Inconsistent identity
Lack Internal Alignment
In high-stakes situations, it’s easy to be swayed into scaling prematurely, reacting to distractions, peeling our focus away from our goals.
Redesigning the Brand Building journey
Fueling with strategy for a quality long-haul flight.
Strategic Planning
Map out a distinct brand identity, targeting accurately and maintaining a consistent brand narrative.
Consistent Messaging
Sense of Ownership
Cultivate team unity and shared commitment to your brand vision, ensuring a cohesive and robust identity
Why it matters
Remarkability
Quality Actions
Competitive Advantage
“Your brand is the single most important investment you can make in your business.”
— Steve Forbes, Forbes Magazine
Your pacers
Soh Ju Hu
BRAND STRATEGIST
10 years in Business Development + Strategy
Jemima Song
CREATIVE LEAD
6 years in Creative Direction + Design
Your pacers
Soh Ju Hu
BRAND STRATEGIST
10 years in Business Development + Strategy
Jemima Song
CREATIVE LEAD
6 years in Creative Direction + Design
Discovery Call 🤙
In pursuit of mastery, each member of Humankind Design dedicates some time each week to anyone who wishes to ask questions related to their expertise. These sessions are non-chargeable.
FREQUENTLY ASKED QUESTIONS
We've got A's for your Q's
I am running a startup, do I need branding?
Yes — if you have figured out a target audience that is willing to pay for your product/service and would like to reach out to as many of them in a strategic manner.
No — if you are still working on your product/service offerings and trying to nail who your target audience is. At this stage, your brand doesn’t need widespread awareness (yet) and would likely focus more on identifying the potential audiences that care about what you can offer.
Is this eligible for Enterprise Development Grant?
Yes, our consultant is a professional Practising Management Consultant (PMC) who is recognised by Enterprise Singapore. You are able to get up to 80% reimbursement for the total project fee. You will also need to meet the following criteria to qualify for EDG:
- Be a business entity registered and operating in Singapore.
- Have a minimum of 30% local shareholding.
- Be in a financially viable position to start and complete the project.
For more information, visit here
What if I just want better logo?
Yes, we can design just the logo. This is typically useful if you are an early stage startup doing market testing and need a functional logo to reach out to small groups of audiences.
The brand strategy is a holistic process that helps to discover the potential of creating a great brand with a unique & timeless visual identity.
How do you manage my risk of this investment?
The perceived risk of investing in branding is high because of the sentiment that it is expensive and does not yield tangible outcomes.
We understand that it is not easy to consider branding and strategy while having limited resources—however, it is the very situation of having limited resources that makes strategy absolutely necessary. Without a strong brand and a strategic plan, your customers can and might easily pivot to other brands.
Will branding help to grow my business?
To accelerate any business for good, you will need solid products/services, a strategic business positioning and a well-aligned team. Branding amplifies your communication to reach all your target audiences, including attracting new talents. This helps to accelerate your brand awareness and cultivate a strong competitive advantage.
In reality, any business will only achieve some these elements over time. Great companies can achieve all of these, usually over a significant period of time. Our aim is to help you get there, as swiftly as possible.
We meet you at your stage of growth
Our solutions support your business at every stage of growth, from start-up to enterprise.
Questions?
Happy to help
+65 6980 5367
hello@humankind.design