Our work is in crafting visionary brands, but we too think deeply about our own vision. What contribution can branding and design bring to the world?
Consider the first human who cupped their hands to drink from a stream, or took time to stand in awe of the sunrise. We have been designing our own reality since millenia past, both physical and spiritual, by utilising tools or making meaning of our lived experiences.
Today, branding and design are deeply intertwined with the economy, where creativity enhances the competitive power of businesses. This is an inevitable reality.
As awareness grows, more creatives are considering whom they design for and the intent behind the products and services they help bring to market. This shift signals a positive change, the desire to apply the power of brand communication to businesses with a vision for a better future.
As humans, we have the ability to shape our reality.
What better way to do so than by crafting visions of a future that is both enlivening and enlightening for humankind?
As with most, if not all brands, what we can physically perceive and interact with is only 10% of its true nature.
Beneath the surface is foundational work that has to be done, to ensure the 10% of the brand that reaches its intended audiences communicates strategically and effectively.
Brand Research
We research the landscape in which your brand resides, understanding who is on the same playing field as either your alternative or as your community.
Brand Audit
A reality check of how the brand is currently communicating to know what works and what doesnt.
Audience Insights
Personifying your target audience and understanding them deeply will help make informed decisions when creating the brand.
Brand Discovery
Discover the possibilities of what your brand could be, align it with your business goals while giving a voice to every stakeholder to contribute to the final manifestiation of the brand.
Brand Identity
We visualise the brand and bring it to life based on the foundation built in the earlier phases, structuring it to communicate with resonance and power, leaving your audiences with a feeling of recognition and trust.
Marketing Strategy
Activate the potential of your brand by communicating through strategic channels and engaging intended audiences over time, driving awareness and lasting memorability.
Headed by Jemima Song, Creative Lead, with over 12 years of experience in branding and packaging design with clientele such as P&G, Pokka, Yakult, iXBiopharma and CP Group.
At Humankind Design, we have contributed creatively to a wide range of fields for both global and local brands, including brand and packaging strategy and development, corporate branding, social enterprise branding and design, and brand management.
We believe that design is a unifying force for humankind and are inspired by visual cultures and philosophies, especially of the Asian culture. We seek to bring its wealth of knowledge and relevance into our lives as well as the future of design.
We work with partners in their area of expertise to make your vision a reality.
