For a better tomorrow
Se-cure Waste Management SWM is a Singapore-based e-waste solutions provider taking care of re-cycling, re-purposing and re-covering material resources from our ever increasing e-waste streams.
With an ambition to make their presence known in the world stage, we supported the team in consolidating their brand positioning, messaging and identity, co-creating it with stakeholders from all departments – From C-suite, operations, to marketing.
- BRAND STRATEGY
- BRAND IDENTITY
- LOGO
- STATIONERY
- WEBSITE
- PRINT COLLATERALS
WHO THEY ARE
The SWM brand identity is inspired by their journey in e-waste recycling – From the Karung Guni Rag-and-bone man of the distant past – the original backbone of the nationwide recycling efforts, to an innovation-driven brand focusing on technological innovation and operational excellence, and their commitment to being stewards of the earth.
Reminiscent of the frontiers of innovation, the logotype shows SWM s aspiration to make waves in the recycling industry. The logo goes from grey to lush green to represent the transition from past to future, a journey they embraced as part of their story.
THE VISION
The vision is to se-cure a greener future for the next generation, where every child knows SWM as a leader of e-waste recovery, and in turn, inspiring the new generation to continue the efforts of circularity and sustainability.
DESIGN
Contrasting clean lines with visuals of humans and the earth in harmony, the brand integrates man and nature in a symbiotic relationship where one is not separate from another, instead, co-creates and co-exists.
