Putting the joy back into parenthood, one apparel at a time.
The OETEO story began with the founders themselves wrestling with unruly rompers and an upset child, figuring there has to be a better way to design these tiny apparels for their bundle of joy.
Despite having innovative products and an ambitious vision for the future, the OETEO team lacked alignment in what they stood for and where they wanted to go. It started with looking into what OETEO as a great brand sounds like.
- BRAND STRATEGY
- BRAND IDENTITY
- LOGO
- STATIONERY
- WEBSITE
- PRINT COLLATERALS
WHO THEY ARE
Their creation of fuss-free and thoughtfully designed baby apparel was one-of-a-kind, and their challenge lay in strategically positioning themselves against a global landscape of mass-produced baby apparel.
THE VISION
Discover and communicate an aspirational brand for expecting parents that puts the joy back in parenting.
DESIGN
We created a brand that reflected the vision of the founders and aligning it with the innovation they invest into their products, and translating this key value proposition through the brand expression that was implemented across all touchpoints for a holistic and remarkable experience for the customer.
