Humankind Design
Packaging design for the Entity range of neutraceuticals
Packaging design for the Entity range of neutraceuticals

How it started

Entity is a nutraceutical brand that develops therapies and products that combat the ravages of aging and improves the quality of lives.

They strive to combine innovative formulations and delivery systems to bring science-based nutraceuticals that improve health right down to the cellular level. 

The challenges

Entity had developed a strong brand identity, but was lacking in optimising their packaging for clear communication and visibility on the retail shelves.

Strategic question

How might we communicate Entity’s value in innovation and novelty amongst the crowded retail space.

They had a patented wafer structure that delivers active ingredients into the body quickly, effectively and with high bioavailability, there was opportunity to differentiate themselves with a first-mover advantage.

A unique structure and packaging design for a nutraceutical skincare product

We began the project by auditing their hero product that uses their patented sublingual delivery technology

The creation was a design and structure that communicated innovation, novelty, and can be easily integrated into the modern lifestyle.

Lumenix shelf tray design
Entity neutraceuticals

Goals met

The packaging revamp created visual consistency for brand recognition and visibility on retail shelves.

A new look for the collaterals were also developed for the brand to speak to their intended audiences in a manner that was relevant and engaging. With the foundation in place, the brand quickly picked up for communication in-store, online and for retail events.

Entity Product Catalogue publication design
Entity digital banner designs

Our work


Trusted & loved worldwide


Fuss-free baby wear


Immersive luxury

Ready to take the first step?

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Brand Strategy Agency Singapore