How it started
At the Base of Pyramid (BOP), about 2.7 billion people worldwide live on less than $2.50 a day.
BOP Hub aims to alleviate poverty by forging an efficient ecosystem where entrepreneurship is supported, partners connected and resources shared.
The organisation is a collective of many individuals from different backgrounds coming together with different aspirations.
They might collectively believe in the idea of the organisation, but not necessarily be aligned in its mission, vision and core values.
How might we align the core team and large community of volunteers to strengthen the collective vision of the brand?
Abstracting the key activities of BOP Hub in the form of patterns, we created unique motifs to represent the many roles in the organisation.
Each pattern becomes specially alluded to a certain role, hence appearing on their personal collaterals, yet at the same time forming the signature visual motif of BOP Hub. A great metaphor for the whole being greater than the sum of its parts, a running theme for the organisation.
For an organisation where each individual plays a crucial part, the brand identity acknowledges every unique role while bringing the whole together in unity.
The uplifting colours and dynamic shape movements also represent a sense of optimism for the future of business, encompassing people from all socio-economic backgrounds and creating connectivity, sharing resources and designing opportunities for sustainable and dignified livelihoods around the world.